Here’s something all the designers and creative agency owners can relate to. And that’s the feeling of being dumped feels like utter shit. Being dumped by a client isn’t something design agencies or graphic designers want to talk about, yet it happens, and it happens a lot. I know it’s a taboo subject, but there’s nothing to be ashamed about.
Q: Is it just me, or does it happen to others?
A: No, it’s not just you, far from it.
Being ditched by a client has happened to me several times in my design career. To get to where we are today, we have to learn from our past experiences and make the necessary changes.
That said, sometimes you don’t need to have done anything wrong to be ditched. Being ditched happens to new designers; it happens to seasoned designers, and it happens to large agencies and studios.
Being ditched by a client happens to all of us.
The client may lose interest or not reply to any emails or provide any more feedback. There’s just dead silence where the days turn into weeks and weeks into months. All the time, you’re left wondering…
“Damn, was my price too high, or did I say something that made them change their mind?”
The hardest part is not to take them personally. Knowing you desperately need to say Yes to taking on that design project, so you hope beyond hope that by some luck of the creative Gods, you can muster on through and complete the project with a happy client.
But it doesn’t happen that way, and you end up being ditched… and poof goes your self-esteem, pride, and convincing yourself that you’re bad at your job to be the only designer to have been ditched.
Shit happens; you’re not alone!
It does happen to all of us, and if it hasn’t happened to you yet, then it’ll likely happen at some point.
Not necessarily due to anything you have or haven’t done, but likely down to something out of your creative control, leaving you baffled and confused. You’re not alone with that one, and when it happens, know it’s happening all over the world and to every one of us.
Our agency has been on the receiving end of being ditched, and we’ve also been hired by clients who have just ditched their last designer.
So it also happens both ways; you can be the unfortunate victim and the fortunate savior. Trust me, it all balances out in the end. Just handle the client/designer break-up with grace, try not to burn any bridges, and move on to the next project.
Here’s our advice.
There are tons of ways to help ensure client retention, but the root of it, ensure that it’s done with the care and respect your clients deserve. Always remember that even if you take all the necessary steps, you might still lose the client. It happens to all of us. Remember, it’s the same as any other relationship: if it doesn’t work out, there are other fishies in the sea.