Who is it for?
Your business has an identity crisis, you don’t know who you are, where you’re going, or why you’re here. You struggle to believe in your brand purpose, vision, mission, and values.
What is your brand purpose? It is the driving force of your business be it during hard times or good times. A brand is not just a logo mark or an explanation of your services, it is not the ‘How’ but ‘why’.
This purpose could’ve come from a personal place that eventually evolved into an establishment with a personality of its own. It is unique to each individual and not something you can conjure from a template.