A brand identity is the visual representation of your brand, it’s basically like a mannequin at a store, it looks good but useless without the articles it is meant to promote, your substance. A brand identity with good visuals is useless without copywriting, sensory deliverables etc. You want your brand to become more than just a symbol and a name, a brand that incorporates itself into its customer’s vocabulary. After doing market research for you, we will be covering the following.
– Brand Logo
– Brand Colors
– Visual Style
– Brand Collateral
– Buyer Profiles
Developing a brand identity doesn’t just consist of your visuals, products or even name. It is something that can incorporate itself into your customer’s lives, living seamlessly in their vocabulary. You want your brand to become more than just a symbol and a name, and to do that, you will need to solidify what your brand identity is. When you approach a branding and design agency or brand identity company, you should expect a full rundown on how their branding design services will be conducted and utilized to your advantage. In our case, we provide consultation to help us and our brand identity designer understand your situation.
Building brand identity includes some of the following:
This is your brand’s badge, a symbol that can either be made up of graphics, typography, or both. It will be used to identify your company and brand, an association created by your brand identity designers. When utilized correctly, it serves as a visual shortcut for your brand within the market.
Colors play a big part in directing how a customer can feel about your brand, they are more just visual pleasantries to make your brand look aesthetic. Brand colors can convey emotions, expressions, and experiences in a short time, your brand identity designer will curate the best group of colors to enhance the association of an emotion, feeling, or experience with your brand.
In the process of developing a brand identity, typography is one of the most crucial yet easiest to mess up. Building a brand identity doesn’t mean just looking good, its to make sure each element complements the next. Typography is something that will be on your website copy, mail, products, and perhaps even your logo as well. It should embody your brand personality without hard hinting.
Your brand identity company or brand identity designers will tell you, that visual style is everything, from your logo, typography to imagery. The combination should be able to convey your company beliefs, what your company thrives to accomplish, and or support in causes.
Brand collaterals are one of the branding and design agency services for brand identity, its media supports your marketing and sales, they are promotional content utilized to present your brand in a favorable manner to your customers.
Branding design services need a direction as well, who is your target? Is it a millennial or a Gen-Z? Collating your buyer profiles is an in-depth research and description on your customers. They include the demographic, geographic, psychographic characteristics, and buyer behaviour.