Now, it’s time to rethink how you should promote your brand on Instagram. But why? As we know, Instagram has become the most popular visual social media platform for brands, influencers, etc.
Because of this rapid evolution, what worked in the past for Instagram Marketing Singapore will no longer work!
Recent stats show that this platform is becoming more and more crowded with brands that are fighting to gain more customers. As a result, brands must adapt a variety of strategies to promote Instagram accounts to their target audience.
So, we have curated seven proven, actionable ways to perform for effective promotion. Let’s take a look!
7 Proven Actionable Instagram Promotion Strategies
Step Up your Content Production
Perform various experiments to know the preferences of your audience for publishing content on your Instagram account. For example, you can post a picture of the customer using your service or product or a bite-sized video. The main objective you should focus on is to publish them consistently.
You have to publish one post daily, which will help you keep your brand presence fresh on your audience’s feed.
Also, work to find the best time for posting that will increase your audience’s engagement. You can even consult with the Instagram Growth Agency, which helps create a compelling content strategy for your page to show different content to your audience.
Cross-promote your Instagram posts
This is the best way to promote your content to a wide audience, increasing your ROI. In addition, cross-promoting means you can post your content to other social platforms.
For example, you can post your Instagram content to your Facebook and Twitter accounts to increase the reach of the content.
Create people-centric content
Instagram is a platform that can improve your sales. However, you also need to understand that it’s a medium to share experiences and stories and connect with real people. This reason makes your audience prefer the images of customers using your product or service.
Instead of a direct sales approach, you can work on these types of posts to drive more sales. To generate this kind of content, you have to encourage your users to share their pictures and add brand hashtags to their posts.
Branded and Industry Hashtags
Hashtags are the most crucial part of Instagram marketing in Singapore. Using them correctly will increase the post’s reach and enhance the chances of a relevant audience finding your brand.
You should focus on creating brand-specific hashtags. Then, encourage your audience to add these hashtags while sharing their pictures using your product on Instagram. This will surely be beneficial for your business!
Don’t forget to Tag Followers, Brands & Locations.
Along with hashtags, don’t forget to tag followers, brands, and even locations for better promotion of your brand. For example, you can shout out to the other brands, and they can reciprocate the same action. It will help you reach their customers as well.
Besides, you should tag a location to attract potential followers. If you tag your followers in your posts, it will help you reach their contact list.
Run Successful Contests & Giveaways
Brands that run contests and giveaways will gain more followers faster than other brands that don’t run this kind of activity. This kind of post receives a higher rate of audience engagement.
If you are still confused, you can run a contest to determine whether this idea is suitable for your business. Then, based on the results, you can decide how often you should invest in these kinds of activities.
Collaboration with Influencers to Increase Reach
You can promote your brand without using Instagram. User-generated content and influencer marketing are two of them. In addition, you can approach the influencers in your niche with the intention of collaborating.
The collaboration between the influencer and you might be a paid partnership. Before collaborating with an influencer, you should ensure their audiences engage with their content. Many big influencers have large audiences that don’t engage.
Besides, there are many micro-influencers who have a small number of followers but whose audiences engage with their content. Therefore, choosing micro-influencers will be beneficial for your business.
Take Advantage of Instagram Stories
Among Instagram latest features, stories are always popular. Brands must use them to promote their businesses via interesting and amazing stories. You can add interesting and unique stickers to your stories. In addition, they can publish user-generated photos and behind-the-scenes photos to promote a business on Instagram.
Run Paid Advertisements
Last but not least, don’t underestimate the potential of paid promotion. You can run various forms of Instagram advertising campaigns, like photo ads, video ads, carousel ads, etc. Also, utilise multiple tools to monitor paid campaigns.
For better promotions, you need to stay updated with the latest trends on Instagram. Then, you should find the ones that suit your business. Ascendancy Studio is the leading Instagram growth agency that helps you build an effective strategy for your business’s promotion.