Process

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01 – Goal Setting

To move towards larger goals and measurable objectives with a sense of meaningful progress it’s imperative to document aspirations.

During this stage of the process we work with internal company representatives to set aspirational goals and measurable objectives. This is also an opportunity for internal stakeholders to align their company vision for a more united approach.
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02 – Discovery

Human-centred design focuses on the end-user to uncover what they really want and perceive as valuable products and services.

By interviewing various external stakeholders, including current and prospective clients, consultants and candidates we can better understand brand perception, product and service requirements and desired value-adds.
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03 – Translation

You can gather data, but making meaningful sense of what is collected is the best way to effectively harness the information.

Understanding qualitative (experiential) and quantitive (statistical) data is a nuanced process of interpretation. Looking for trends in stakeholder feedback, gathering a baseline of customer satisfaction to grow from and identifying desirable engagement methods are additional benefits of this stage.
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06 – Execution

You can have the best intentions, but without effective implementation your vision is likely to fall short during roll-out.

Exploring specialist consultants, briefing articulately, choosing providers and managing timelines and budgets can make or break marketing success. This process is managed from one key strategy and overseen by me if engaged to do so. A central strategist mitigates the need for repetitive ‘discovery sessions’ with each individual consultant as your objectives and planning has already been formally documented.
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04 – Design

Creative problem-solving manifests in diverse ways for each organisation depending on their internal and external requirements.

This is where your key messages, your marketing collateral, different digital and in-person initiatives and channels such as web and social are determined. These specifications will inform design and consultant briefings.
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05 – Execution

You can have the best intentions, but without effective implementation your vision is likely to fall short during roll-out.

Exploring specialist consultants, briefing articulately, choosing providers and managing timelines and budgets can make or break marketing success. This process is managed from one key strategy and overseen by me if engaged to do so. A central strategist mitigates the need for repetitive ‘discovery sessions’ with each individual consultant as your objectives and planning has already been formally documented.